Ever since its creation, over five years ago, 4$IDE has evolved into a music media company with over four and a half million views, its own record label, a new internship program, and budding relationships with some of hip-hop’s biggest brands around New York City. But their focus has remained the same: To push our culture forward from a place, many tend to forget about, Westchester County, NY!

  • Arden Franklyn serves as the CEO of 4$IDE, as well as being its founder. The White Plains, NY native overlooks the company’s day-to-day operations in content creation, music management, social media, and live event coverage. Outside of 4$IDE, Arden is a full-time content-creator and marketing strategist who works with brands and talents to fulfill their social media and live event needs.

  • Joshua Williams, better known as “Willz,” is a Day One partner with 4$IDE after agreeing to join the company at the end of 2015. Known for his extensive knowledge of hip-hop and storytelling ability, the White Plains, NY native is not only a huge help as a co-host of the 4$IDE Podcast but also a part of the trio that overlooks 4$IDE Music. In his free time, “Willz” is a loving father to his seven-year-old daughter, advises several up-and-coming artists, and hosts the ‘In The Ring’ podcast.

  • A.K. Nnaetuk has been with 4$IDE since 2018, where he fulfills the roles of co-host on the 4$IDE Podcast and the last third of the trio that overlooks 4$IDE Music. Coming from the Bronx, the proud Nigerian is a passionate and insightful supporter of hip-hop and has opinions for days. Outside of 4$IDE, A.K. is a 2020 Lehman College graduate who works on global marketing campaigns and hosts the ‘In The Ring’ podcast alongside Willz.

Salute to our extended 4$IDE family who come in the form of hosts, photo/videographers, audio engineers, etc.! Love is love and we’ll always apperciate your contributions to us.


Imani Brown - co-host of The Commission, Season One (2020-’21) + returning guest on the 4$IDE Podcast.

Jayson Buford - Host of the Rap History Podcast, Season One (Summer of 2021).

Chris Bucello - Photographer of 4$IDE’s first photoshoot, and also captured a 4$IDE Presents performance and The Punch In interview (Winter of 2020-Present).

Regina Cho - co-host of The Commission, Season One (2020-’21) + frequent guest on the 4$IDE Podcast.

Catherina DiRosa - Audio Engineer (Spring of 2021-2022).

Mark Elibert - Host of Behind The Machine, Season One (Summer of 2021-2022).

Ennica Jacob - Creative Partner/Director of a pair of upcoming 4$IDE projects (Spring of 2021-2023).

Danni Juhl - Creative Partner and photo/videographer at various 4$IDE interviews, a pair of 4$IDE Presents performances, and one The Punch In interview (Winter of 2018-2023).

Gianni Mogrovejo - Photo/videographer of several 4$IDE Podcast episodes, 4$IDE Presents performances, and The Punch In interviews (March of 2019-Present).

Jihad Rousseau - Director of Inside The Studio and has also filmed a 4$IDE Podcast episode/The Punch In interview (Winter of 2018-Present).

Armon Sadler - Co-host of The Commission, Season One (2020-’21).

Steelyone - Co-host of The Commission, Season One (2020-’21).

A.V. Williams - Photographer at various 4$IDE Podcast episodes (Winter of 2018-Present).